According to Shakespeare in “As you like it”, there are several stages of 'man' – infant, schoolboy, lover, soldier, justice, pantaloon and second childhood. That’s not quite how I’d put it, but after talking to a few mums about their shopping experiences with their daughters; and my work in the corporate sector, the idea of this blog was formed.
Here’s my take on how Shakespeare’s stages relate to our fashion lifecycle, from the ‘can’t care’ stage through the ‘should care’ stage, to the ‘who cares’ stage!:
Note: These stages are not about solely about ages!
- Stage one – Infancy:
From the moment we are born, we are clothed - usually with white to represent our innocence. Colour therefore already plays it's part - if parents are being traditional boys get blue clothes, girls pink (though it wasn’t always like that). Baby clothes used to be plain practical, but not any more... For some parents what baby wears is a status symbol - Just ask Harper Beckham!
- Stage two – Childhood:
- Stage three – Our teenage years:
- Stage four – The work years:
- Stage five – Easy time:
- Stage six – Style Maturity:
- Stage seven – Old age/second childhood:
So - does this ring true for you (or someone you know), what stage are you at, and... Are you happy there?